We work as a highly focused and nimble team, defining an original product experience that can lead today’s constantly evolving trends. Using intensive design methods, we visualize new possibilities that challenge the product category and its market.
Unique products with a clearly defined strategy is a powerful way to differentiate and standout. We construct a platform for an effective brand relationship through a cohesive branding solution, in order to grow a truly special company.
A single design gets used by countless consumers. We go through an extensive process of refining the product all the way to commercial production, and ensure that every single aspect of the product is intentional.
Every project is a new challenge that requires a unique approach. We quickly adapt to situational needs and improvise on our methodology. We also have a transparent design process and work with different talented partners from all over the world, to form a dedicated team that can be the perfect fit for the project.
Although our main focus is in product design and development, we generally love to create and experiment with new ideas. That’s why we like to take on projects in different fields, ranging from small magazine editorial design to a custom-design nightclub bar station.
Soohun believes that, in all experiences, there are precious values to be discovered, and a collection of different experiences become refined to bring life to good design. Staying away from familiar comfort, he enjoys trying out new things, and rather than lingering on thoughts, he approaches everything head-on with an impromptu state-of-mind. He learns the rules, in order to break them and to gain a deeper meaning and insight. Having studied product design and metal & wood crafts during college, Soohun went onto work as an industrial designer for TEAGUE, a design firm founded in 1926 and one of the largest agencies today, before founding BEBOP.
Too many brands are indecisive/unintentional, and end up with a random set of features or aesthetics that amount to nothing. Design should be absolutely intentional and reasonable. It should challenge new ideas that force the industry to put users above everything. This type of decisive execution is what makes certain experiences so memorable and meaningful. Growing up in both the US and South Korea, Rich went straight to studying product design. With a Masters Degree in design & research, he worked as an industrial designer in Samsung Electronics and Felixheck Design, before founding BEBOP.
The two founders of BEBOP excel in the field of design, winning some of the world’s most renown design awards. The designers’ synergy of tastes, methodologies, and visions form a set of unique talents and skills that combine to create genuine, meaningful, and beautiful products, brands, and experiences.