STRATEGY

CONSUMER RESEARCH
MARKET RESEARCH
TREND RESEARCH
BRAND EVALUATION
OPPORTUNITIES
INSIGHTS
PROJECT IDEATION
EXPERIENCE EXPLORATION
PROJECT DEFINITION

PRODUCT

CONCEPT IDEATION
DESIGN DIRECTION
DESIGN EXPLORATION
PRODUCT DEVELOPMENT
3D MODELING (CAD)
MECHANICAL ENGINEERING
PHYSICAL PROTOTYPING
COMMERCIAL RENDERING
PRODUCT PHOTOGRAPHY
PACKAGING
PRODUCT 3D ANIMATION
CROWDFUNDING CAMPAIGN
MANUFACTURING DIRECTION

BRAND

NAMING
BRAND IDENTITY
BRAND GUIDELINES
WRITING & MESSAGING
TONE & VOICE
STORY
CREATIVE DIRECTION
POSITIONING

DIGITAL

INFORMATION ARCHITECTURE
GUI DEVELOPMENT
INTERACTION DESIGN
WEB DESIGN
APP DESIGN
SOFTWARE PROTOTYPING

Soohun Jung / Founder & Designer

"All experience is good experience."

Soohun believes that, in all experiences, there are precious values to be discovered, and a collection of different experiences become refined to bring life to good design. Staying away from familiar comfort, he enjoys trying out new things, and rather than lingering on thoughts, he approaches everything head-on with an impromptu state-of-mind. He learns the rules, in order to break them and to gain a deeper meaning and insight. Having studied product design and metal & wood crafts during college, Soohun went onto work as an industrial designer for TEAGUE, a design firm founded in 1926 and one of the largest agencies today, before founding BEBOP.

Rich Park / Founder & Designer

"Sensible understanding is the core of decisive insight."

Too many brands are indecisive/unintentional, and end up with a random set of features or aesthetics that amount to nothing. Design should be absolutely intentional and reasonable. It should challenge new ideas that force the industry to put users above everything. This type of decisive execution is what makes certain experiences so memorable and meaningful. Growing up in both the US and South Korea, Rich went straight to studying product design. With a Masters Degree in design & research, he worked as an industrial designer in Samsung Electronics and Felixheck Design, before founding BEBOP.

AWARD-WINNING DESIGNERS

The two founders of BEBOP excel in the field of design, winning some of the world’s most renown design awards. The designers’ synergy of tastes, methodologies, and visions form a set of unique talents and skills that combine to create genuine, meaningful, and beautiful products, brands, and experiences.