STUDIO

We are a Multidisciplinary Team
Specializing in Product Design.

We are a Multidisciplinary Team Specializing in Product Design.


We work with passionate people ranging from small ambitious startups to influential companies all over the world. Led by the founders Soohun Jung and Rich Park, we specialize in designing innovative products, valuable tools, and meaningful objects. The studio is based in Seoul, South Korea and was founded in 2015. Our multidisciplinary capabilities range from product design and development, brand identity, strategy, digital experiences, and graphic communications.

Product - Ideation/UX, Design Language, Development, Packaging
Brand - Identity, Story, Strategy, Voice, Collateral
Commercial - Digital Rendering, Photography, 3D Animation, Videography
Graphic - Digital, Print, Editorial, UI, Information Architecture

APPROACH

Make Original


Great products and brands realize ideas driven by purpose. Pursuing a distinct vision, knowing the market’s time and place, questioning the tried and true, experimenting and validating, crafting an authentic identity, and sticking with it until proper execution. We believe that all of these efforts play a vital role in making truly original products and brands that create compelling and lasting experiences.