We are a Multidisciplinary Team
Specializing in Product Design.

We are a Multidisciplinary Team Specializing in Product Design.

We design innovative products, valuable tools, and meaningful objects. Our capabilities include product design and development, brand identity, strategy, digital experiences, and graphic communications.

Based in Seoul, South Korea, the studio is founded in 2015 and led by Soohun Jung and Rich Park. With their backgrounds in hand crafts, product design, and a Master’s degree in product research, Soohun and Rich came together after working with renowned design agencies Teague and Felix Heck Design respectively.


Make Original

Exceptional products and brands are always driven by clear purpose. Pursuing a distinct vision, knowing the market’s time and place, questioning the tried and true, experimenting, validating, and constantly refining. We believe that all of these efforts play a vital role in making truly original products and brands that create compelling and lasting experiences.


In Close Collaboration

We work with passionate people from ambitious startups to industry-leading companies all over the world with a flexible approach to deliver the right solution for the right problem.


Creating Influential Designs

We are honored to have our designs be recognized by some of the most well-known awards programs including the Red Dot Design, iF Design, International Design Excellence, and CES Innovation awards.