STUDIO

We are a Multidisciplinary Team
Specializing in Product Design.

We are a Multidisciplinary Team Specializing in Product Design.


We work with passionate people ranging from small ambitious startups to influential companies all over the world. Based in heart of Seoul, South Korea and founded in 2015, we specialize in designing innovative products, valuable tools, and meaningful objects. Our multidisciplinary capabilities range from product design and development, brand identity, strategy, digital experiences, and graphics communications.

Product - Ideation/UX, Design Language, Development, Packaging
Brand - Identity, Story, Strategy, Voice, Collateral
Commercial - Digital Rendering, Photography, 3D Animation, Videography
Graphic - Digital, Print, Editorial, UI, Information Architecture

APPROACH

Make Original


Great products and brands realize ideas driven by purpose. Pursuing a distinct vision, knowing the market’s time and place, questioning the tried and true, experimenting and validating, crafting an authentic identity, and sticking with it until proper execution. We believe that all of these efforts play a vital role in making truly original products and brands that create compelling and lasting experiences.

FOUNDERS

Soohun and Rich


Soohun Jung and Rich Park met during their college years at Samsung Art and Design Institute. After studying product design as well as metal and wood crafts, Soohun went to Munich, Germany to work as a designer at TEAGUE, one of the largest design agencies today. Having majored in product design, Rich briefly worked as a designer at Samsung Electronics in South Korea and Felixheck Design in Munich, Germany, before obtaining a Master’s degree in Design & Research studying in Cardiff, United Kingdom. After the brief time apart, the two came together and founded BEBOP in 2015, working with startups from the United States, United Kingdom, and South Korea.