BLOSSOM is a concept product for the product brand LEXON. It is a portable Bluetooth speaker with 360 degrees listening experience, in the form of a beautifully blossomed flower that's been simplified into geometric shapes of a cone and a cylinder. The audio produced from the bottom-up is projected in all directions by the cone shape. This example of using design as a function, rather than relying on complex engineering and technology, is best fit for the product brand LEXON. BLOSSOM’s iconic shape becomes a beautiful addition to an interior design, and it has been designed with LEXON's brand identity in mind.